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Professional Profile

Sarah Colomina | UI/UX Product Design

WORK EXPERIENCE
 
UI/UX Designer - Remote | Opportunity Education | 09/2023 - Present 
  • Led the creation of a product design strategy for a project-based, personalized learning platform (grades 9-12) within this non-profit education technology organization (contract role).

  • Developed information architecture, wireframes, mockups, user journey flow charts, and product prototypes.

  • Collaborated with Product Owners and developers on front-end best practices for optimal usability.

  • Conducted comprehensive user research and usability testing, including user interviews, competitive analysis, and product analytics reporting.

  • Coached stakeholders on UX/UI design best practices.


Visual Communications Advisor, Treasurer - Executive Board | The Arts Hub | 02/2023 - Present 

Key leader on advisory board for well-established non-profit arts performance and education center.

  • Leading user research including review of web analytics on current digital marketing and web content and presenting findings through detailed presentations with infographics and rich media content.

  • Coordinating large fundraising events and creating graphics to market and support these events.

  • Building, maintaining, and implementing design system libraries.


Lead Designer + Creative Director | SC Design + Creative | 11/2011 - Present 

Leveraging my expertise in best practices for UI/UX design best practices, my passion for creating solutions to user needs, and my drive for entrepreneurship, I started my own agency creating design solutions and intuitive user experiences that empower clients to achieve business goals by crafting strategic, data-driven solutions that:

  • Establish client brands by crafting design systems that extend throughout a variety of media.

  • Develop fully responsive design solutions across multiple devices including websites and mobile apps.

  • Demonstrate expertise in applying accessibility principles within the design system for CMS interfaces.

  • Coordinating comprehensive user research studies that utilize both quantitative and qualitative research methods and data collection.


User Experience Project Manager | RedTech Studios | 01/2010 - 11/2011 

Led UX & interactive design for Fortune 500 tech clients like Microsoft (hardware, retail, mobile, advertising).

  • Lead the design and development of a robust CMS brand hub for Microsoft Advertising from scoping through project completion on-time and in-budget. 

  • Manage multiple projects across cross-functional teams in a fast-paced environment.

  • Defining project and business requirements through stakeholder interviews, data analysis, and user research, and user testing to develop comprehensive strategy and production plans that achieve project goals.


Creative/Digital Projects Manager | Cypress Consulting | 08/2008 - 12/2010 

  • Bridging communication effectively between clients and creatives to ensure high-quality work.

  • Collaborating with customers to understand design needs and build valuable, effective solutions. 

  • Developing creative briefs that translate business objectives into clear creative strategies. 

  • Developing an effective and time efficient way to produce mobile marketing graphics and video for Microsoft Mobile in more than 26 languages.


Design Project Manager | Mondo Robot | 02/2008 - 08/2008

  • Leading a team of cross-functional specialists to produce end-to-end experience designs.

  • Driving and maintaining creative vision for websites, ad campaigns, and marketing programs.

  • Examining existing processes, identifying flaws, and creating solutions to improve agency capabilities. 


Senior Designer | Weaver Multimedia Group | 02/2005 – 02/2008 

  • Develop and lead creative vision and branding in partnership with client internal creative teams.

  • Provided strategic creative direction, mentoring, and coaching to designers and developers.


Adjunct Instructor, Graphic Design | Colorado Technical University | 05/2005 – 03/2007

  • Developing curriculum for college-level courses in Graphic Design.

  • Independently leading in-person lessons via lectures, demonstrations, and interactive projects.

  • Increased program registration and developed new courses to meet target registration numbers.


Lead Graphic Designer | Yardi Systems | 01/2003 – 02/2005

  • Ensuring brand cohesion across all designed media by utilizing a strong attention to detail.

  • Collaborate, brainstorm, and strategize with stakeholders to develop mockups and marketing materials.

  • Create and maintain brand style guides for use across print and digital media.


Graphic Designer | DAKO | 01/2002-01/2003

  • Designing within brand guidelines to produce marketing materials for a large organization specializing in biotechnology and life sciences instruments and software for diagnostic testing.

  • Collaborating with a team of designers to produce innovative marketing support materials.

 

EDUCATION
 

  • Bachelor Degree in Graphic Design | Magna Cum Laude | Eastern Michigan University

  • UX Design Professional Certification – Google/Coursera

 

TECHNICAL EXPERTISE
 

Adobe Creative Suite | After Effects | Adobe Illustrator | Adobe InDesign | Adobe Photoshop | Adobe Premiere Pro | Adobe XD | Audio & Video Production | CSS | Design Systems | Figma | HTML | Javascript | Sketch | Slack

 

ESSENTIAL SKILLS
 

Accountability | Collaborative | Empathetic | Flexibility | Innovation | Leadership | Pragmatic | Strategic Thinker

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