Sarah Colomina | Design + Direction
SENIOR DESIGNER
"True design success isn't just about the launch—it's about building foolproof systems that preserve brand integrity in the hands of non-designers."
SENIOR DESIGNER | PARENTSQUARE
Scaling Brand Integrity for K-12 Schools
THE CHALLENGE
Strict deadlines. Non-designer owners.
Every year, hundreds of K-12 sites launch before the school year — then school staff take over. The goal: scalable, beautiful sites that protect brand integrity in the hands of non-designers, without blowing up internal timelines.
THE IMPACT
Hundreds of cohesive, accessible websites — delivered on time.
Schools were empowered to manage their own content seamlessly, preserving design integrity post-launch while drastically optimizing our internal design hours.
The Strategy
01
Proactive Capability Assessment
Before beginning any design work, I conduct a comprehensive evaluation of the client’s capabilities. I evaluate their current website, audit their social media presence, interview Project Managers, and occasionally sit in on client meetings. I also leverage AI as an "evaluation assistant" to synthesize this information. This upfront research dictates the complexity of the components I build.
02
Foolproof System
Before beginning any design work, I conduct a comprehensive evaluation of the client’s capabilities. I evaluate their current website, audit their social media presence, interview Project Managers, and occasionally sit in on client meetings. I also leverage AI as an "evaluation assistant" to synthesize this information. This upfront research dictates the complexity of the components I build.
03
Proactive Capability Assessment
Before beginning any design work, I conduct a comprehensive evaluation of the client’s capabilities. I evaluate their current website, audit their social media presence, interview Project Managers, and occasionally sit in on client meetings. I also leverage AI as an "evaluation assistant" to synthesize this information. This upfront research dictates the complexity of the components I build.
Execution & Efficiency
To meet high-volume demands, I balance design integrity with sensible time investments by tailoring the site's architecture to the client's specific capabilities, minimizing the risk of major post-launch changes breaking the site.
