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SENIOR DESIGNER

SENIOR PROJECT MANAGER | MICROSOFT

"A masterclass in agile adaptation: Delivering a bespoke global platform ahead of a 6-month deadline, despite a mid-project technical pivot."

The Microsoft Advertising Playbook: A Global Brand Hub

THE CHALLENGE

One global hub for every sales and marketing asset.

Microsoft Advertising needed a responsive, interactive global hub (and offline desktop companion app) to centralize all sales and marketing materials. The goal was to educate users on brand standards while providing foolproof, editable templates.

THE IMPACT

Ahead of a 6-month deadline. Under budget.

We delivered a stunning, highly interactive online platform and companion desktop app ahead of the aggressive 6-month deadline, and under budget. The client praised our transparent communication and agile project management, noting that the final product far exceeded their original expectations.

The Constraints & The Pivot

01

The Mandate

SharePoint,
in 6 months

The platform had to be built on Microsoft’s emerging SharePoint software, on a timeline locked at an aggressive 6 months.

02 The Discovery

Not Robust Enough

After extensive user research and early design approvals, we found SharePoint alone couldn’t support the modern, high-tech UX/UI the client unwaveringly expected.

03 The Pivot

Custom CMS
+ Sharepoint

We engineered a custom CMS that integrated seamlessly with SharePoint — a showcase for Microsoft’s own technology, with the flawless, bespoke UX/UI they wanted.

Execution and Hands-On Leadership

This technical pivot significantly expanded the project scope, but the client could not extend the timeline or the budget. Success relied on airtight project management:

04

Strategic Planning

I collaborated directly with our lead designer and lead engineer to construct a razor-sharp, agile timeline and reallocate resources to absorb the increased scope.

05 Cross-Functional Execution

To protect the budget and expedite delivery, I stepped beyond traditional PM duties. I jumped in to personally execute design production, copywriting, usability testing, and rigorous QA.